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eTurboNews : Kenya Airways: The future may be bright?
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Turism&Travel Kes.

96.02 Billion and 2013 Kes 94 Billion, illustrating a consistent decline over the last five years. ĂŒ In terms of dollars, a decline of 13% was recorded with US$ 861.6 million being the revenue realized in 2015 as opposed to US$ 989.6 Million in 2014. This fell short of 2014 receipts by US$ 128.1 Million. ĂŒ Evaluating the performance in tourism receipts in Kenya shillings in isolation is misguiding. This is because the Kenya shilling performance is heavily influenced by the strength of the shilling which depreciated considerably in 2015. To mitigate this exchange rate anomaly, therefore, the figures should be evaluated in million dollar terms. Consequently, the loss of revenue in 2015 translates to Kes 12.6 Billion as opposed to the Kes 2.5 Billion deficit that presents itself. Overview of January to April arrivals Total international arrivals for January to April 2016 by air and sea closed at 263,284 compared to 231,038 in the same period in 2015, showing a 14% growth. During the period under review, JKIA arrivals grew by 13.6% to record 229,594 as compared to 202,071 in 2015. Moi International Airport Mombasa (MIAM), on the other hand, received 31,810 visitors, compared to 28,967 in 2015, a 9.8 % growth. 1,880 cruise ship arrivals were also recorded.

INTERVENTIONS TO MITIGATE FURTHER DECLINE IN TOURISM ĂŒ Charter Incentive Program – this program which is geared towards implementation of the tourism recovery strategy gives a subsidy of USD 30 per tourist and free landing fees for charter flights. ĂŒ Re evaluation of park fees from USD 90 to USD 60 - Entry fees to Kenya Wildlife Service managed parks was reduced from a high of $90 to $60 plus VAT from 1st February 2016 and from 1st July 2016, VAT on the park entry fees will be scrapped. ĂŒ Visa fees waiver for visitors under 16 years from 1st February, 2016 to encourage family travel and promote Kenya as a family destination. ĂŒ Improved tourist inbound travel facilitation o E-visa system o Tripartite visa between Kenya, Uganda and Rwanda and Visa free travel by Interstate Pass for duly registered expatriates in those countries o East African travel using the national identity card by citizens ĂŒ Negotiation with governments to downgrade travel advisories (UK, Japan, Germany, France, Australia). ĂŒ Investment in key Marketing and PR programs that translate into increased arrivals and destination brand profiling. ĂŒ Investment in Market Research - in East Africa, Domestic and Emerging markets, for accurate needs assessment and understanding of market potential. ĂŒ Brand Endorsement: high profile visits from hugely influential and globally recognized individuals as well as international platforms that have given Kenya global attention e.g. GES, MC 10, UNEA and upcoming UNCTAD, TICAD ĂŒ National Classification of Accommodation Facilities and Restaurants - The Tourism Regulatory Authority (TRA) rolled out activities on classification of accommodation facilities and restaurants in February 2015 and will be done before end 2016. Increasing investment interest from Global Hospitality Brands with several thousand new beds in the pipeline for completion in 2016, 2017 and beyond, boosting MICE facilities.

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Publicat de: eTurboNews
Miercuri, 08 Iunie 2016 - 04:15 PM
 

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