VANCOUVER, WA, February 10, 2012 â International sustainable travel expert Richard G.
Edwards, founder of the travel marketing firm ecoism, has joined the Advisory Board of the Adventure Travel Trade Association, a global membership organization dedicated to unifying, networking, professionalizing, promoting and responsibly growing the adventure travel market.
An expert in sustainability and adventure travel with over 20 years of experience in marketing, ecotourism, and community development in Latin America, where he lived for many years, Edwards recently launched a new travel and sustainable tourism marketing company, ecoism, which is committed to a more socially and environmentally responsible approach to travel.
âIn the years I have worked with ATTA, I am most proud of our role in driving the market and encouraging the whole industry to embrace triple bottom line product development,â says Edwards. âI continue to see greater understanding throughout the community of the vital importance of sustainable destination management, and will be working hard to advocate for finding new ways for local economies and communities to benefit from tourism,â he adds.
Before launching ecoism (www.ecoismglobal.com), Edwards was the Director of Marketing and e-Commerce and founding Director of the non-profit Planeterra Foundation at the adventure giant Gap Adventures (now G Adventures). His wide-ranging career in the adventure travel industry includes leadership positions with luminary adventure organizations Costa Rica Expeditions, Austin-Lehman Adventures and Wildland Adventures.
A strong advocate for harnessing the capacities of local communities to develop travel destinations in harmony with core cultural values, Edwards is cited annually as a Top Travel Specialist by Conde Nast Traveler magazine. He encourages small businesses to add their voice and play a meaningful role in the sustainable travel movement.
âI am honored to join the ATTA Advisory Board, to combine my passion for sustainable tourism with the expertise and talents of so many people throughout the adventure travel community, and to help the industry shift to a more sustainable model as it continues to grow,â says Edwards.
Edwards has always found time for interesting and unique projects, working on marketing strategy, messaging, branding, product development, CSR programs, and community development with destinations such as Belize and Korea, large corporations such as Discovery Communications and Hilton, and his own boutique adventure company, GreenSpot.travel. He also serves on the Executive Board of the United Nations-backed Global Sustainable Tourism Council (GSTC) as Communications Chair, as well as the board of The International Ecotourism Society.
Established in 1990, the Seattle-based Adventure Travel Trade Association, with nearly 700 members worldwide, serves as the adventure tourism trade hub for tour operators, destination marketing organizations, tourism boards, specialty travel agents, guides, accommodations, media and service providers. Host of the annual Adventure Travel World Summit executive trade conferences, the ATTA publishes AdventureTravelNews.com the adventure travel trade's news source, and also makes possible Adventure.Travel, the traveler's hub of physical, cultural and nature-based adventure travel and guide to trusted tour operators from around the globe. http://adventuretravel.biz/
Economics, ethics, and ecology combine to position tourism as a key force in global sustainable development, and at this intersection is ecoism. A social enterprise. A sustainable tourism and strategic marketing company. ecoism provides complete marketing solutions for Destinations, Travel Corporations, Tour Operators, and the Responsible Tourism industry, helping companies and destinations succeed in a highly competitive, evolving market by integrating a more socially and environmentally responsible approach to travel marketing and destination development. We design and implement experiential-based marketing that reaches eco-savvy travelers with simplified, targeted messages in powerful and effective ways. www.ecoismglobal.com
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Billy Connelly, ecoism / 617.877.6745 / firstname.lastname@example.org
Dave Wiggins / Widness & Wiggins PR / 303-554-8821 / email@example.com