Australias travel industry needs to consider significant investment in its accommodation and attraction offerings, according to the Tourism and Transport Forums (TTF) head, to help boost domestic travel.
Responding to a December 2011 National Visitor Survey that found a 3.5 percent increase in overnight trips, TTF chief executive John Lee said trends show more Aussies are preferring to travel overseas, a tendency that can be resolved through renewed focus on the countrys appeal.
With the Australian dollar tipped to remain strong for some time, significant investment in new accommodation and attractions is required to give Australias tourism industry a competitive boost, he explained.
While we welcome the federal governments investment in small-scale tourism projects through the T-Qual grants program, we need a renewed focus on facilitating major projects as demand drivers to kickstart the growth required to reach the Tourism 2020 targets.
Although international arrivals and spending would continue to boost Australias tourism industry, Mr Lee said domestic visitors make up to 70 percent of tourism spending and is a sector that needs more state government support for tourism development.
According to the National Visitor Survey, domestic spending increased by 1.6 percent in 2011 compared to the prior year, while visitor nights swelled by 1.4 percent.
Earlier this month Mr Lee said China is another key market to boost Australias tourism industry, describing the market as a massive opportunity if capitalised upon.
Source = e-Travel Blackboard: N.J