To say that Madrid, Spain, has been aggressively campaigning to host the Summer Olympics would be quite an understatement.
Even after two consecutive unsuccessful bids-- losing to London and Paris in the third round of voting for the 2012 Summer Olympics and losing in the final round of voting to Rio de Janeiro for the 2016 Summer Olympics, the Spanish capital remains undeterred in making its case for hosting the 2020 Summer Olympic Games.
With all the talk in the travel and tourism industry about the the cost and benefits of hosting the mega-sporting event, with a 2009 report by the European Tour Operators Association out-rightly claiming that hosting the Olympics posts considerable threat to the host city's travel and tourism industry by disrupting the normal. ETOA's research found that visitors arrival for the past Olympics in Beijing in 2008, Athens in 2004, Sydney in 2000, Atlanta in 1996, Barcelona in 1992 and Seoul in 1988 found that the Olympic Games âdisrupted normal tourismâ and that the Olympic Games âdid not reveal any conspicuous tourism growth.â
Some argue that the economic benefits of hosting a mega-sports event such as the Olympics cannot be measured on the year it hosts the event alone, but rather on a long-term basis. Spain hosted the Olympics in 1992, that is well over 19 years ago. I've a two-part question: How much did Spain spend when it hosted the Games in 92 and two, did Spain in fact gain the so-called long-term economic benefits of hosting the Olympics? Who better to address these questions than Spain's tourism minister, Isabel Borrego, who coincidentally made her inaugural appearance as the country's tourism minister at this year's edition of ITB Berlin. Minister Borrego was part of the panel at the United Nations World Travel Organization press conference, which was held on March, 8