2012 Formula 1 Qantas Australian Grand Prix provides a boost to the city's tourism
Image source: foxsports.
Melbournes accommodation industry enjoyed close to capacity occupancy in their hotels this weekend as visitor arrivals to the 2012 Formula 1 Qantas Grand Prix soared.
Tourism Accommodation Australia (TAA) President, Victoria, Peter Crinis said the increased visitation to the Grand Prix not only benefited the hotels but also assisted suppliers including linen companies, bakers, butchers, fruiters, florists, as well as restaurants, airlines taxis and retailers.
The additional visitors from both overseas and interstate and intrastate, of whom many chose to stay at Melbourne hotels, gave an extra boost to hotels, tourism and the Victorian economy, which has been significant, Mr Crinis said.
Mr Crinis explained the event also encourages investment in new hotels for the city while providing economic justification for existing hotels to renovate and upgrade their properties.
It enables Melbourne to keep up to world standards, Mr Crinis added.
According to the TAA the 2012 Grand Prix is a vital event and great marketing tool for Victoria, which doesnt have some of the major tourist attractions like the Harbour Bridge or the reef to capture the attention of international visitors.
Source = e-Travel Blackboard: S.P