Last years political disruptions in Egypt and the tough economic situation in Greece did not slow down tourism into the Eastern Mediterranean with up to 850,000 Australians visiting one or more countries in the region.
Speaking at the Eastern Mediterranean Tourism Association (EMTA) product seminars in Sydney last night, founder David Beirman explained that the region was a popular place amongst Australians and one in eight Aussies making an outbound trip selected either Italy, Croatia, Greece, Turkey, Cyprus, Egypt, Israel, Jordan, Syria, the Balkans, Lebanon and Libya.
He said although the region had received negative media attention, Aussies still had a desire to visit the region.
Italy continued to be the most popular destinations for Australian travellers, maintaining its fifth most visited destination in the world and attracting up to 530,000 Australians.
Italy is in great shape, Mr Beirman said.
It is safe and expected to stay this popular in 2012.
Greece was also the go-to place last year, with the EMTA finding up to 122,000 Australians flocked into the country last year, despite reports of riots.
Unable to defy negative attention, Egypt saw its visitor numbers across the globe drop 30 percent last year, while arrivals from Australia fell 50 percent.
Mr Beirman said it was a rough year for Egypt with numbers of Aus falling from 74,000 in 2010 to 37,000 in 2011.
The Groups head said he expects to see Egypt stabilize in 2012 in terms of media coverage and tourism.
Upcoming destinations, according to the founder, include Cyprus, Turkey and Croatia where arrivals from down under are spiking quickly.
Speaking at the product updates yesterday, Mr Beirman also revealed that the companys current chairman, Iane Ferguson has announced his resignation.
For more information on Mr Fergusons departure click here other click back onto e-Travel Blackboard on Monday to read more on the stabilizing tourism environment in Greece and Egypt.
You can also check out photos from last nights event by clicking here.
Source = e-Travel Blackboard: N.J