Australian agents are doing a great job at selling products to the right customers, according to Hurtigrutens sales and marketing director, who found satisfaction amongst Aussie travellers at an all time high.
The companys marketing head Kathryn Beadle told e-Travel Blackboard the cruise Groups satisfaction levels amongst Australians boarders sat above 98 percent, proving local agents were selling the right products to the right people.
She explained although Hurtigruten was a cruise product, it was not up against big white ships but rather designed to offer travellers unique experiences.
Australia is the perfect market for us because Australians love to travel, she said.
They love trying something a little big different... and that is what we offer.
People get to meet Norwegians and they are incredibly friendly, all our food is sourced locally, we are vital for the local economy and the Australian market has embraced this and enjoy that experience.
Weve been delighted with the way weve grown and continue to grow in Australia.
Last year the company welcomed a 15 percent growth in the Australian market compared to the prior year, an increase which surpassed the companys 12 percent expectations.
Predicting a further 15 percent growth in bookings from down under this year compared to last year, Ms Beadle said business had picked up due to more targeted focusing in Australia over the past few years.
Showcasing the products to agents in Melbourne and Sydney over the past week, Ms Beadle noted that as new passengers play a part in building passenger numbers, repeat business was booming.
People who have been to the South Pole feel that they need to do the North Pole and vice versa, she explained.
Its no longer okay just to do one so we get enormous repeat business from just that.
Again with the coastal cruises, those who come in the summer want to come in the winter because its a totally, completely different experience.
Click here for more information on Hurtigruten or check back onto e-Travel Blackboard tomorrow to find out how the Chinese market is driving in new business.
Source = e-Travel Blackboard: N.J