TripAdvisor Global Vice President of Sales Julio Bruno Castellanos
Engaging with customers and receiving maximum bookings could be as simple as taking claim of your TripAdvisor page, according to the companys global vice president of sales Julio Bruno Castellanos.
Mr Castellanos told e-Travel Blackboard yesterday, Aussie hoteliers involved on their TripAdvisor page, leaving comments and corresponding with critics are more likely to convey a positive image for the property.
Own it correct it make sure you have the right information, and reply to your customers promptly communicating with them at all times, Mr Castellanos said.
We would like to see the hotel industry much more engaged in the TripAdvisor platform, most importantly making sure you have the right details in your page.
Mr Castellanos revealed 60 percent of all hotels in Australia have had a review in the last 90 days, adding that Australia is becoming much more engaged in TripAdvisor.
February 2011 to February 2012 there was a 94 percent growth in page views on TripAdvsior for Australian accommodations.
Additionally, 82 percent of accommodations reviewed on TripAdvisor have an average rating of 3.5 or 82 percent, which contrary to most peoples belief most peoples reviews are positive.
Mr Castellanos said Australia is an important market for TripAdvisor, and would like to assist Tourism Australia with their goal of doubling visitor arrivals by 2020.
The fact that Australians per capital travel more than any other country in the world is perfect for TripAdvisor as we are advising travellers on where to go where to stay where to eat and what to do, Mr Castellanos added.
Mr Castellanos explained that TripAdvisor would like to assist these visitors both travelling in and out of Australia by providing people with the perfect trip on any budget.
There are around 225,000 rooms in Australia the challenge is how to fill them up everywhere not just in the major cities, TripAdvisor can assist by promoting the cities attractions restaurants, hotels, he noted.
We have 780,000 restaurants, 175,000 attractions and 570,000 hotels worldwide which provides a major database to help the Australian tourism industry reach their 2020 target.
When asked regarding recent claims of false reviews Mr Castellanos said being honest is integral and has been part of the companys success.
People can be very fickle if they dont believe something is correct they move on, we wouldnt survive in this business if we didnt work to ensure our reviews are true, the company leader explained.
We make sure our website is used in the right way by constantly improving our engineers and quality assurance team.
We have a fantastic quality assurance team who are constantly checking all the time and we have intense algorisms that are doing anti searches to ensure the reviews are authentic.
Mr Castellanos said TripAdvisor was pleased to have recently launched flights with fees estimator which is specific to Australia and offers travelers the largest inventory of flights with the best deals.
The new flight search not only provides you with the normal flight search it also gives you an estimate of the true cost of your ticket including additional baggage charges, any credit card charges, food and drinks, he said.
It also allows you to compare prices through different search engines so you dont have to go to another site to compare cost.
Mr Castellanos will be a key speaker at the accommodation industry conference No Vacancy today and will be discussing consumer trends and booking patterns among other subjects.
Source = e-Travel Blackboard: S.P