Australian travellers and jetting off on holidays less prepared and more spontaneously, according to a new study.
A TNS Domesticate Study released last month found that Aussies travelled in 2011 decided to foregoing to traditional planning process of a trip, instead opting to use technology while on the road to find locations, attractions and accommodation.
Australian travellers are increasingly sharing their domestic travel experiences whilst on route, using tools like Facebook photos and check-ins, TNS Travel and Leisure director Jo Farquhar said.
From our research, its safe to say that usage of these tools will only increase as more travellers gain access to smartphones and as mobile data prices decrease.
In order to keep up with social media posts, travellers are also leaving the house with a bundle of devices, according to the survey including mobile phones, camera, video cameras, GPS devices, laptops as well as charges for all outlined.
Although more travellers are rushing out of the house with little prepared, the survey also found that jetsetters still value the work and service of traditional bookings forms including travel agents.
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Source = e-Travel Blackboard: N.J