In a wide-ranging presentation to the Panrotas Foundation in Sao Paolo, Brazil, the International Council of Tourism Partners (ICTP) President Geoffrey Lipman called for industry support for green growth, which he described as the ânew 21st century global development paradigm.
Professor Lipman said that â'old green' as a simple environment movement is long gone â ânew green' not only included economic and social needs, but that climate had become today's big game changer, with a timeline of 2050 to kick our global carbon habit and fix global warming.â He added that âin that time, today's 7 billion people will become 9 billion, with longer lives, better health. and a massive increasing demand on scarce food and water resources.â Lipman said that the solution would take new inclusionary development and trade strategies that rely on renewable energy, massive digital collaboration, and biodiversity conservation. That will be the core green growth challenge world leaders will confront at Rio+20 in June of this year.
Lipman said: âWhen I attended the 1992 Rio Earth Summit as the first President of WTTC [World Travel & Tourism Council], we took the decision to make Agenda 21 and sustainable development part of the world's biggest industry's mainstreaming policies. Now we have new Green Growth dynamics, imperatives, and opportunities, and over the next decades, the travel and tourism value chain â or âtravelism' in next generation tweet speak - must become a core element of the paradigm shift, because we are the one economic sector that can harness mankind's need for communication, trade, and mobility and transform it into green jobs and sustainable communities.â
He did not underestimate the challenge, but underscored the fact that we have four decades, if we start now, with huge opportunities for creativity and innovation, reminding the audience that an equivalent period of history saw empires come and go; global jet transport; 24/7 digital communications; and unimaginable science, medicine, agriculture, and lifestyle change. Travelism does not have to make the change in isolation, but as part of a new leadership shift in world consumption, production, and investment patterns.
He commended the work of the major industry leadership organizations for starting new collaborations to address the mainstreaming challenge and introduced ICTP as a new kid on the block to provide a bottom of the pyramid destination-focused contribution, based on quality green growth. ICTP will advocate for sustainable aviation growth, streamlined travel, and fair coherent taxes â it will try to bring the irreverence of youth and the operational realities of destinations to the table.
Finally he said that ICTP will support new education platforms for green growth transformation, harnessing dramatic shifts in digital and distance learning systems, drawing attention to www.greengrowth2050.com as an evolving prototype.
The author of this article, Geoffrey Lipman, is President of ICTP and visiting Professor at Victoria University Australia and Oxford Brookes University UK.
The International Council of Tourism Partners (ICTP) is a new grassroots travel and tourism coalition of global destinations committed to quality service and green growth. The ICTP logo represents the strength in collaboration (the block) of many small communities (the lines) committed to sustainable oceans (blue) and land (green).
ICTP engages communities and their stakeholders to share quality and green opportunities including tools and resources, access to funding, education, and marketing support. ICTP advocates sustainable aviation growth, streamlined travel formalities, and fair coherent taxation.
ICTP supports the UN Millennium Development Goals, the UN World Tourism Organization's Global Code of Ethics for Tourism, and a range of programs that underpin them. The ICTP alliance is represented in Haleiwa, Hawaii, USA; Brussels, Belgium; Bali, Indonesia; and Victoria, Seychelles. ICTP membership is available to qualified destinations free of charge. Academy membership features a prestigious and selected group of destinations. Members of destinations currently include Anguilla; Grenada; Flores & Manggarai Baratkab County, Indonesia; La Reunion (French Indian Ocean); Malawi, Northern Mariana Islands, US Pacific Island Territory; Palestine; Rwanda; Seychelles; Sri Lanka; Johannesburg, South Africa; Oman; Zimbabwe; and from the US: California; Georgia; North Shore, Hawaii; Bangor, Maine; San Juan County & Moab, Utah; & Richmond, Virginia
For more information, go to: www.tourismpartners.org .