Image Source: newsroom.
As part of Tourism Australias ongoing Theres nothing like Australia campaign, five members of the Italian national swim team were down under for nine days on a campaign supporting Australian tourism.
Captain Filippo Magnini and Fabio Scozzoli, 2012 Olympic qualifiers, and other members to the shores of Australia to experience and advocate Australian travel.
Italian national broadcaster RAI and leading publishing house Condé Nast have joined the expedition to help relay the adventures to Italian audiences.
Tourism Australia managing director Andrew McEvoy said the visit would aim to inspire many more Italians to visit our country.
Word-of-mouth advocacy is extremely powerful in motivating people to travel and we are delighted to have some of the biggest names in Italian swimming to endorse Australian holidays in Italy, Mr McEvoy said.
The popular swimmers will make tracks to Melbourne, Cairns, the Great Barrier Reef, Port Stephens and Sydney over the course of their nine day whirlwind tour, all whilst sticking to their rigorous training schedule.
Tourism Queensland, Destination New South Wales and Tourism Victoria are partnered with Tourism Australia to support the Italian media campaign.
More than 55,000 Italian visitors to Australia in 2011 contributed over $200 million to the national economy, while this tour is aimed at helping Australian tourism achieve its goal to grow overnight visitor expenditure to $140 billion by 2020, according to Tourism Australia.
Source = e-Travel Blackboard: P.T