Jetstar Japan says it is set to revolutionise travel across Japan, a shift Tourism Australia says will also benefit Australia and its connection to the Asian country.
With a planned takeoff of 3 July this year, Tourism Australias managing director said the airline would play a vital role in reenergising the Australian brand in Japan, a market Australia remains committed to.
Tourism Australia supports a balanced portfolio of international markets where we conduct our activity under the now established and successful Theres nothing like Australiacampaign, Mr McEvoy said.
In Japan we are however adopting a new approach in this market, and working more directly with airline partners like Jetstar, that are both growing and best meeting the needs of the changing Japanese traveller.
Teaming up with Japan Airlines, Mitsubishi Corporation and Century Tokyo Leasing Corporation to launch the Asia based subsidiary, the Jetstar Group chief executive Bruce Buchanan said the airline would kick start ticket sales this week on five domestic destinations including Tokyo, Sapporo, Fukuoka, Osaka and Okinawa.
He said the carrier had the potential to reach into the largely untapped Japanese low-cost market as well as shape the countrys domestic operations.
We were the first low cost carrier to fly to Japan, which gives the Jetstar brand the benefit of incumbency in this emerging domestic market, Mr Buchanan said.
Our business model is based around sustainable low fares and across the Asia Pacific weve seen the potential this has to unlock new travel demand.
This is the start of a far more dynamic domestic market in Japan.
As well as the Japan based subsidiary, the Qantas Group said it is also looking to start up and new Hong Kong low-cost model, Jetstar Hong Kong.
Source = e-Travel Blackboard: N.J