Changs Crazy Queensland Challenge
Twelve Kiwis are taking Queensland to over 400,000 New Zealand radio listeners as they compete in a number of challenges as part of a Tourism Queensland-led Amazing Race-style competition.
The competition is run by NZ radio station The Edge in conjunction with Jetstar and Tourism Queensland.
With support from Gold Coast Tourism and local industry, the six Kiwi couples begin the competition at the Gold Coast, and will compete throughout Queensland over seven days for the major prize of a seven night trip to Queensland for four people.
Named Changs Crazy Queensland Challenge, the competition is great publicity for the state.
Tourism Queensland CEO Anthony Hayes said live daily broadcasts during the challenges were being broadcast to The Edges 400,000-strong audience.
Kiwis across New Zealand are also getting the latest updates on the competition online via the networks website, Facebook and Twitter accounts, Mr Hayes said of the media channels that currently have over 500,000 viewers, unique browsers, fans and followers combined.
Mr Hayes commented on the competition as being fantastic exposure for Queensland in New Zealand, which remains the states number one international market.
Contestants were plunged down the water tornado funnel at WetnWild and took on Mammoth Falls, while across at Warner Bros. Movie World, they tested some of the more thrilling rollercoaster rides.
Queenslands wonderful attractions, diversity and appeal for the Kiwi market was the reason The Edge producer and announcer Chang Hung said he chose the destination for the competition.
As part of the campaign, we are also randomly drawing a major prize a trip for two for five nights to Queensland, which will go to one of our New Zealand listeners, Mr Hung said.
To coincide with the promotion, some fantastic deals were being offered to New Zealanders to visit Queensland by Tourism Queensland, Jetstar and the competition partners.
Packages for a four night stay in a one bedroom Gold Coast apartment with Jetstar return economy flights included start from NZ$822 per person.
Last year the Gold Coast welcomed 174,000 New Zealand visitors who stayed 1.8 million nights in the region.
Source = e-Travel Blackboard: K.W