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eTurboNews : ICCA rates top 20 destinations for MICE business
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Turism&Travel

(eTN) - The International Conference and Convention Association's (ICCA) recent publication of the top 20 destinations for MICE business has reaffirmed the old world order, that not one African city or country made it into the top 20 worldwide.

In fact, the top 6 countries appear to be cast in iron, led by the United States and followed by Germany and Spain, although in the city ranking, Vienna retained top position but with a change in runners up now being Paris and Barcelona. African destination countries have been trying to market MICE events more aggressively in recent years but are often limited by the available conference facilities and more important, bed capacity, in capital and key commercial cities.

While South Africa has been persistently topping the African rankings and has invested heavily in facilities ahead of the 2010 FIFA World Cup, other countries have been playing catch up, with Kenya significantly for the East African region attracting ever more MICE business and hoping for yet more, as the planning for a brand new international class conference center is advancing, to be set at the Bamburi area of the Indian Ocean port and leisure city of Mombasa. Another country keen on increasing their MICE footprint is Rwanda, where new hotels and conference facilities are due to be commissioned, among them a new Marriott Hotel and Conference Center.

Globally, though, Africa, as is generally the case with tourism arrivals and global ranking therein, remains in the distant pack chasing a however fast-growing market segment for such profitable and visibility creating events.

The new top 20 country rankings, according to the number of confirmed major meetings held, are:

USA – 759 meetings Germany – 577 Spain – 463 UK – 434 France – 428 Italy – 363 Brazil – 304 China – 302 Netherlands – 291 Austria – 267 Canada 255 Switzerland – 240 Japan – 233 Portugal – 228 Republic of Korea – 207 Australia – 204 Sweden – 195 Argentina – 186 Belgium 179 Mexico – 175

The top 20 city rankings, again going by the number of meetings hosted in 2011, are:

Vienna – 181 meetings Paris – 174 Barcelona – 150 Berlin – 147 Singapore – 142 Madrid – 130 London – 115 Amsterdam – 114 Istanbul – 113 Beijing – 111 Budapest – 108 Lisbon – 107 Seoul – 99 Copenhagen – 98 Prague – 98 Buenos Aires – 94 Brussels – 93 Stockholm – 93 Rome – 92 Taipei – 83

Publicat de: eTurboNews
Luni, 21 Mai 2012 - 04:15 AM
 

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