Geoff McGeary, Owner APT
APT Luncheon at Glass Wine Bar, Hilton Hotel
While celebrating its 85th anniversary, Australian Pacific Touring (APT) has announced the acquisition of shares in UK-based luxury cruise company, Noble Caledonia.
APT owner Geoff McGeary divulged the details of the purchase at a commemoratory luncheon, held at Glass Wine Bar within the Hilton Hotel Sydney this week.
Im very excited about our stake in Noble Caledonia as it fits perfectly within our current business platform, Mr McGeary said.
Were buying into a database of over a quarter million clients.
Noble Caledonia was established in 1991 and operates worldwide luxury cruises, small ship cruises, expedition cruises and land tours across fifteen global regions.
APT has already begun to incorporate Noble Caledonia vessels into its 2013 river cruise programs and sales brochures.
New-age baby boomers want to cruise. Theyre no longer interested in ticking off countries visited, the want a more experiential holiday, he added.
70 percent of our revenue now comes from cruising and specialty trips are the future trend for retirees travelling, so its important we focus our targets on what the consumer wants.
Privately-owned APT had its beginnings in Melbourne in the early 1920s when Geoff McGearys grandfather, Bill McGeary would drive passengers around Melbourne during the cable tram strike on his self-built bus body tray truck.
Weve built this family business from the ground up and by developing strategic partnerships, weve continually been able to provide greater access to new markets and products the world over, Mr McGeary said.
APT has recently launched a new website, re-entered the Africa touring market, added Antarctica, South East Asia and South America tour options to its extensive programme and is focused on providing more choices to its customers.
Its all about the freedom of choice. Whatever you want, you can have it with APT, Mr McGeary said.
Source = e-Travel Blackboard: P.T.