Minister for Tourism Martin Ferguson exhibited his commitment to the Indian market by introducing the India 2020 strategic plan at the Australian Tourism Exchange 2012.
According to Mr Ferguson, India is one of the fastest growing outbound tourism markets and one of the key Asian markets driving growth in Australia.
The objective [of the plan] is to identify the opportunities that can assist Australia in winning further market share and in doing so, grow the Indian travel market by up to 2.3 billion in annual visitor expenditure by the decades end, Mr Ferguson said.
Mr Ferguson illustrated that India is Australias tenth most valuable market and outlined five core issues that helped in developing and aim to sustain the new 2020 strategy.
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Source = e-Travel Blackboard: P.T