The Explorers Way website hopes to drive visitors to NT and SA
The Northern Territory Government and the South Australia Tourism Commission both invested $250,000 in the ultimate self-drive campaign called The Explorers Way'.
Also partnering with Britz, BIG 4, Tourism Top End and Tourism Central Australia, the campaign announced by Tourism Minister Malarndirri McCarthy hopes to tap into the 80,000 self-drive visitors to the NT each year.
Promoting self-drive adventures, the Minister encouraged people to get behind the wheel and explore, saying its a great way to experience life in the Territory up close and personal.
A main feature of the campaign is the mobile app, Mates Rates. Available for download through the iTunes store, it is a wealth of information useful when embarking on a self-drive holiday.
From accommodation, places to visit, things to do, route information and discounts to plenty of incentives for travellers, it will have you wanting to stay longer and explore further. It also has handy driving details like service providers such as mechanics.
Showcasing destinations along the Darwin to Adelaide route including Alice Springs, Katherine and Tennant Creek, the app has a total of 170 businesses all offering Mates Rates.
Running until early August 2012, the campaign is aimed at families, backpackers and grey nomads on the eastern seaboard.
Source = e-Travel Blackboard: K.W