Yesterdays launch of Jetstar Japan will help rejuvenate the Japanese inbound market into Australia, according to Tourism Australia.
The first flight from Narita to Sapporo will boost Japanese visitor numbers into Australia by improving flight connections to access Australias east coast.
Tourism Australia managing director Andrew McEvoy said Japan was a market that Tourism Australia remained committed to, with growth expected in the near future.
"Jetstars new Japan-based off-shoot will help rejuvenate the Japanese inbound market, by making affordable travel more widely available to Japanese travellers, Mr McEvoy said.
The managing director said Jetstars compelling mix of well established low fares model with its extensive flight network is a key element in rebuilding the Japanese market, Australias fifth largest source of international visitors.
Japanese travellers will be able to access the Gold Coast and Cairns via Jetstar's existing international services which then link with Jetstar Japans new domestic service to key secondary cities of Sapporo, Fukuoka and Okinawa with the gateway airports of Tokyo (Narita) and Osaka Airports.
Tourism Australia last year showed its commitment to the Japanese market by signing a $10 million three year marketing deal with Jetstar, something Mr McEvoy said will now see stretch further with Jetstar Japan up and running.
Enabling access to new customers and a bigger share of the market, Tourism Australia plans to further boost marketing activities, seek further industry partnerships and allocate more resources to the new Asia Marketing Fund.
Despite the number of Japanese arrivals down 10 percent on last year, Mr McEvoy said there are signs of things turning around, with an expected potential growth of up to $3.3 billion in total visitor expenditure by 2020.
Source = e-Travel Blackboard: K.W