Destination NSW has kicked off a new tourism campaign, showcasing Sydneys hidden gems and encouraging travellers to explore the city like a local.
Kicking off this week, the tourist bureau said the message of exploring like a local would raise awareness of experience beyond the obvious and into less known food, wine, fashion and shopping locations.
Accompanying the Groups Love Every Second in Sydney campaign launched in May this year, Destination NSW chief executive Sandra Chipchase explained it would showcase Sydneys inner precincts.
From Newtowns vintage boutiques, Paddingtons weekend markets to the chic bars and gastronomic delights in Surry Hills, visitors will love every second in Sydney when they experience Sydney like a local, Ms Chipchase said.
The campaign will include print and digital advertising and will showcase Surry Hills chic restaurants, Darlinghursts cool bars, Redferns galleries, Newtowns shops, Glebes old homes and Potts Points waterside dining.
Source = e-Travel Blackboard: N.J