Despite British Airways advertising to keep holidaymakers on British soil during the London Olympics, Brits are keen to swap their local streets for a spot of sunshine on beaches abroad.
Experiencing a surge in holiday bookings to sunny locations, Greece in particular, online travel agent, On the Beach, suggested Brits are using the period as the perfect time to escape the London Olympics and go back to where the Games began.
According to the site, the Greek Islands proved popular across a diverse range of travellers from couples to families, offering more than just the beaches, with mythology surrounding the origins of the Olympic Games.
On the Beach marketing director Alistair Daly said he expects many British holidaymakers to head to Greece this summer despite the countrys tough few months.
The diverse and varied choices of islands are home to some of the best beaches, hottest nightlife and serene, luxurious retreats, Mr Daly commented.
Not missing out on the essence of the Games, Mr Daly suggested Brits can learn about the heritage of the games with the added bonus of sipping a cool margarita whilst soaking in the Med heat and sporting a glowing tan".
Source = e-Travel Blackboard: K.W