SINGAPORE - MCI has entered into a long-term partnership with Messe Berlin (Singapore) to develop a high-level conference program targeted at Corporate MICE buyers, to be held concurrently with ITB Asia, âThe Trade Show for the Asian Travel Market.
â The previous editions of ITB Asia have seen a dominant attendance of buyers from the leisure travel sector, and this partnership will bring a new dimension to the show by attracting more corporate MICE buyers.
Mr. Robin Lokerman, President Asia Pacific, MCI, said: âMCI is delighted to partner with ITB Asia to develop a high-level educational program for buyers of corporate meetings. ITB Asia is becoming one of the key meeting places for the Asia Pacific MICE industry, and we look forward to bringing some of our clients from all over Asia to the show as Hosted Buyers.â
ITB Asia 2012 will be held from October 17-19