HANOI, Vietnam - Vietnam-based Luxury Travel ( www.
luxurytravelvietnam.com ) will join the Vietnam National Administration of Tourism (VNAT) in October to promote luxury travel products at World Travel Market London 2012 (WTM) in the UK from November 5 to 8, Stand AS480.
According to Pham Ha, founder of Luxury Travel, the UK has been a great market for the company, which has appealing products for Britons' tastes and preferences.
âWe target the right clients with personalized products and services,â said Ha.
He also noted that the company had increased the number of private small groups that it served, primarily with tailor-made holidays.
âBritish holidaymakers like custom and private tours, not big groups. The boom in demand suggests that holidaymakers are becoming increasingly canny and watching exchange rates as well as seeking out keenly-priced packages before deciding on their destination,â he said.
Britain's tourists, according to Ha, picked Vietnam for their vacations for safety, affordable prices, authenticity, warm weather, and convenient direct flights.
Vietnam Airlines introduced service between Gatwick and Hanoi in December 2011, becoming the first direct flights to the country from Britain and reducing the journey by several hours.
âWith our marketing efforts and commitments, we will attract more British travelers who wish to experience Vietnam in style and luxury, and we'll encourage them to stay longer. Typical stays are 10 or 14 days and in 4- or 5-star hotels,â he said.
Another reason for the sharp increase in Britons taking holidays in Vietnam is the recent opening of new holiday resorts in the Southeast Asian nation. The past few years have seen the completion of many luxurious resorts with names such as Hyatt Regency Danang Resort and Spa, Intercontinental Peninsula Danang Sun Spa and Six Senses Con Dao, entering the market and offering more choices for travelers.
âWith our representative office in London for the UK and Ireland markets, we are targeting double-digit growth in this market for 2013," said Ha.
Luxury Travel is a long-established Asian specialist in luxury privately-guided and fully bespoke holidays in Vietnam and the Indochinese Peninsula. Vietnam now has world-class hotels and resorts, beaches and cuisine, in addition to its natural beauty, rich history, and traditional culture.
The new slogan of Vietnam tourism, âVietnam - Timeless Charm,â was created with an aim to attract travelers from the UK and elsewhere who wish to experience the country's defining characteristics: thrills, nature, heritage, festival, pristine, enjoyment, scenery, and essence.
The country receives 100,000 British tourists yearly, and the number of tourists increases an average of 68 percent thanks to a new flight connection. Vietnam is becoming an increasingly attractive destination for British tourists, according to a new report released by the UK's Post Office.
Britons traveling to Vietnam are looking for a more authentic experience and seek to have a deeper understanding of the country's culture, food, history, and everyday life. While Thailand is geared more toward mass market tourism, Vietnam is a destination that is attractive to a more selective class of travelers.
Luxury Travel Ltd.'s booking record indicates that British travelers prefer Ho Chi Minh City, Hanoi, the former imperial capital Hue and Hoi An Ancient Town.
They also want to visit Halong Bay, the Mekong Delta and Sapa, Mui Ne, Con Dao and the Phu Quoc Islands, while many also combine Vietnam and Cambodia or Myanmar in one trip.
âOur representatives work hard to promote destinations, educate local travel agents, and generate public interest in Vietnam as a high-end holiday destination. To help our travel agents and tour operators to sell our Vietnam luxury tours, I invite travel professionals to do a 10-day familiarization trip to Vietnam. Participants receive a certificate confirming their status as a âLuxury Travel Specialist' after the trip," said Pham Ha.
âThis is the perfect way to learn more about Vietnam and some of the most dynamic new products available for 2012-2013. This tour blends innovative touring with hotel inspections to give agents insight into the destinations and become true luxury travel advisors," Pham Ha said.
Luxury Travel Ltd. will sponsor trips to Vietnam during the WTM show. To book a trip, get Lux's new travel agent brochure, sales and marketing materials (and a confidential tariff book for Vietnam, Laos, Cambodia, Thailand, and Myanmar luxury tours); or to book an appointment in advance with Richard Parks or Pham Ha, please send an email to firstname.lastname@example.org .
ABOUT LUXURY TRAVEL LTD.
Vietnam's first luxury tour operator/DMC ( www.luxurytravelvietnam.com ) is based in Hanoi, with offices throughout Vietnam, Cambodia, Laos, Myanmar, and Thailand. Luxury Travel is exceptional at designing tailor-made tours and providing unique travel experiences. Opened in 2004, the Luxury Travel Company Limited has its own offices, luxury vehicles, luxury travel advisors, and representative offices in California, London, Paris, and Sydney. The company's depth of experience and large infrastructure enables it to create unique itineraries with the operational confidence to fulfill client expectations. Luxury Travel Ltd. has won numerous travel awards for excellent performance including the most recent âThe Years' Bestâ of the Guide Award in 2012. www.facebook.com/luxurytravelcompany