LEXINGTON, Kentucky - Fresh off a successful partnership with Brand USA last month at the China International Travel Mart in Shanghai, NTA is moving into the next phase of its award-winning China Inbound Program.
The program began in 2008, when the governments of the United States and China signed a memorandum of understanding allowing Chinese leisure travelers to visit the United States in group tours. Since then, NTA has maintained a list of US tour operators registered to handle inbound Chinese group travelers. In 2010, the association opened the NTA Visit USA Center in Shanghai as a hub for marketing travel to the United States and facilitating business connections with the US and Chinese trade. The office was operated in cooperation with, and with support from, the International Trade Administration's Market Development Cooperator Program.
âWhen we created our China Inbound Program and opened the NTA Visit USA Center, there was no national, comprehensive program to market the United States as a destination. Now that Brand USA and the Visit USA Committee are becoming active in the market, NTA will not operate the Visit USA Center in Shanghai,â said Lisa Simon, NTA President, âNTA has played an important role in promoting the United States and helping the industry gain market share, so we will remain very active in the market.â
Simon added that NTA will continue to provide consulting and educational sessions, organize trade events such as the US Pavilion at the China Outbound Travel and Tourism Market in April in Beijing and present the second China Market Forum during Contact, NTA's tour operator event, which will be held in Hawai'i, the big island, August 15â17.
While establishing a dynamic presence in China at key trade shows - and through road shows organized by the association - NTA has garnered several awards. They include the Chinese Tourists Welcoming Award from the China Outbound Tourism Research Institute (2012) and the Gold Award at the World Travel Fair (2011