while Zest Air reactivated theirs on January 10.
On the other hand, Cebu Pacific launched its maiden chartered flight from Shanghai to Kalibo last January 11.
Other chartered flights will be opened in time for the Chinese New Year holidays covering several routes: Beijing-Kalibo (January 15), Hangzhou-Kalibo (January 17), Guangzhou-Cebu (January 17), Chengdu-Kalibo (February 5), and Shanghai-Cebu (February 8).
By the second and third quarters of 2013 (summer season, and Chinese National Day holiday), chartered flights out of Wenzhou, Hangzhou, Nanjing, Wuhan, Chongqing and Xiamen will also be opened.
The Philippines is able to maintain its strong presence in the Chinese market through aggressive promotion and strategic partnerships with local media.