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eTurboNews : Cape Town Tourism reports positive results for summer travel season
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Turism&Travel reflects the most arrivals over the last 12 years according to Cape Town International Airport arrival statistics.

“Even though this upward trend is encouraging, the demand for Cape Town year-round must improve in order to support and sustain the increased accommodation capacity in Cape Town post 2010,” said Du Toit-Helmbold.

SUCCESSES AND CHALLENGES IN 2012

One of the major challenges the city faces during the December holiday period is that Cape Town's infrastructure is stretched, with limited parking and increased traffic on the roads, particularly around major tourist attractions and beaches. Officials coped well with this season's increase in revelers, and the holidays passed without major incident and good management of crowd control, traffic, and anti-social behavior. Lost children on beaches, reckless and drunken driving, and petty theft put a damper on an otherwise compliant populace.

Du Toit-Helmbold continued: “In 2012, Cape Town was awarded a number of international accolades, which bear testament to the city's world-class tourism offerings and put Cape Town in good stead for future inbound travel.”

2012 ACCOLADES INCLUDE:

• Favorite City World Wide, Telegraph Travel Awards 2012 • Number Two City in the World, Conde Nast Traveler Readers' Choice Awards 2012 • Top City in Africa, Conde Nast Traveler Readers' Choice Awards 2012 • Blue Flag Status 2012 for eight beaches and two marinas • Best Beach Destination in Africa, World Travel Awards 2012 • The World's Top City in Africa and the Middle East, Travel + Leisure World's Best Awards 2012 • Fourth Top City in the World, Travel + Leisure World's Best Awards 2012 • Muizenberg, One of National Geographic's World's 20 Best Surf Towns • Eighth Top Ten Truly Unique Beaches in the World, Tripadvisor 2012 • One of the World's Ten Most Loved Cities, CNNgo • Twenty Third Top 25 Destinations in the World, Tripadvisor Travelers' Choice Awards 2012 • Eighth Top 10 Beach Destinations in Africa, Tripadvisor Travelers' Choice Awards 2012

LOOKING FORWARD

February is traditionally the peak of international tourism season in Cape Town with arrivals expected from key source markets in the UK, USA, Germany, and the Netherlands for this month. A forecasting survey of Cape Town Tourism members, conducted in conjunction with Horwath HTL, indicates an average expected occupancy rate of 81% for accommodation establishments across the metropole for February 2013 and an average room rate of R1,224.

Feedback from members of the industry reflect a growing number of visitors from new markets like India and China.

UK representative for Cape Town Tourism, Mary Tebje, provides insight into the UK travel market for 2013: “The New Year heralds the usual cascade of travel trade bookings, hype, and bluster. It was a big year for Britons, with the Olympic Games and the Queen's Diamond Jubilee taking place; there is, therefore, a pent-up demand to get away this year - recession or not - and leading tour operators who sell Cape Town and South Africa holidays, including single and multi-center itineraries, report much better than expected sales figures. One of the biggest outbound tour operators has reported that cumulative Cape Town forward bookings are outperforming the rest of Africa, and another has reported that the year has started with Cape Town bookings up 118% on room nights and 87% on pax. The cherry on the cake, however, is that the BBC is currently broadcasting a brilliant series on the wildlife and regions of Africa. It has been very well-received and viewing figures average 6.5 million per episode. This week also sees the start of the Charley Boorman Adventure through South Africa, with good Cape Town coverage. These can only generate enquiries and future bookings.”

Additional boosters to Cape Town's visibility include the Oscar nominations of two movies with extensive use of Cape Town locations.

Concluded Du Toit-Helmbold: “All in all, things are looking up for Cape Town's visitor season; it's our chance to make a great first impression, to wow our visitors with our exceptional service, diverse offerings, and value-for-money. It's up to all of us to keep them coming back for more and spread the word that Cape Town is indeed a place of a lifetime.”

Source: capetown.travel
Publicat de: eTurboNews
Miercuri, 16 Ianuarie 2013 - 04:15 AM
 

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