Gray Line Worldwide, an international sightseeing and tour company operating city tours, transportation and more in over 700 destinations, has selected LasVegas-based AirBridge Tours as its new Gray Line Las Vegas licensee.
Air Bridge Tours provides sightseeing, attraction tickets and transportation services in Las Vegas and surrounding areas 365 days per year.
The newly named Gray Line Las Vegas has also entered into a sub-licensing agreement with Bell Trans, premier operator of airport transfer and private charter lines. The Bell Trans fleet in Las Vegas area is now branded with the Gray Line logo.
Daniel Nisley, CEO of AirBridge Tours, said the GrayLine appointment and Bell Trans sub-licensing is part of Air Bridge Tours 'transition from a domestic day trip company into a top-tier international travel and tourism provider. Nisley is confident that the partnerships will expand the company's ability to deliver a full range of exceptional sightseeing, city tour and airport transfer services to Las Vegas visitors.
âGray Line Worldwide is the most recognizable nameand brand in sightseeing tourism around the globe,â Nisley said. âPassengers enjoy a level of comfort and security when booking with Gray Line, and we are proud to align our exceptional customer service with the prestigious brand. Having the Bell Trans vehicles bear the Gray Line Las Vegas logo will also remind airport travelers of the excellent day trip opportunities available to them in Southern Nevada.â
Gray Line Las Vegas offers daily tours to the popular tourist destinations near Las Vegas including the Grand Canyon, Hoover Dam, Lake Mead, Primm and Laughlin. Brad Weber, president of Gray Line Worldwide,said Air Bridge Tours' service model is one of the reasons the company was selected as the Gray Line Las Vegas licensee.
âWe are thrilled to welcome AirBridge Tours to the Gray Line Worldwide family,â Webersaid. âAs a high-quality operation with the right combination of vision and sightseeing tourism experience, Air Bridge Tours is the perfect company to helpus grow Gray Line in Las Vegas.â
Gray Line Worldwide selected AirBridge Tours as theLas Vegas representative in August following a rigorous six-month application and review process. In April 2012, the previous license holder, Coach America, filed a multi-market Chapter 11 bankruptcy that included the Las Vegas market.
Nisley said the Gray Line licensing and subsequent sublicensing partnership with Bell Trans will likely spur growth in Southern Nevada's tourism, sightseeing, and transportation sector during the next year. AirBridge hired six additional staff members in the fourth quarter as a resultof the expansion.
âWe are developing new booking platforms and sightseeing products that will have a major impact on the Las Vegas tourism experience,â Nisley said. â2013 will be a big year for AirBridge Tours as we maximize the potential of the Gray Line brand.â
About Gray Line Las Vegas - AirBridge Tours
AirBridge Tours has beenSouthern Nevada's leader in travel and bus tourism for nearly 20 years. Based in Las Vegas, Nevada, AirBridge Tours specializes in airport transportation and first class sightseeing tours to theGrand Canyon, Hoover Dam, Lake Mead and surrounding sites in the desert Southwest.
About Gray Line
Serving over 700 destinations worldwide, Gray Line invented the art of sightseeing and serves as the industry leader in tours, activities and attractions. Founded in 1910, primarily offering excursions throughout North America, the company has since grown into a multi-faceted, global sightseeing powerhouse specializing in well-rounded destination experiences that include adventure and eco tours, luxury tour services, budget-friendly activities, as well as culinary, cultural and historical pursuits. The company is headquartered in Denver, Colorado. http://www.grayline.com