FOR IMMEDIATE RELEASE ARTA (American River Touring Association, Inc.
) CONTACT:Nancy HarrisonTEL: 970-568-7423E-MAIL: Nharrison@adventuremedianews.com WEB: www.arta.org Celebrate ARTA's 50th Anniversary with an Exclusive Discount and Themed Rafting Trips The American River Touring Association, Inc. (ARTA) Turns 50 in 2013 GROVELAND,CA.âARTA (American River Touring Association,Inc.), a non-profit whitewater rafting organization founded in 1963, is celebrating their 50th birthday this year with a collection of innovative themed trips and a special offer that includes a 50% discount for travelers who are celebrating their 50th birthday in 2013. For 2013 only,travelers that were born in 1963 and bring a friend or family member will receive a 50% discount on any rafting trip with ARTA. In addition to this special birthday discount, ARTA is kicking off the anniversary celebration with a collection of exciting themed rafting trips on some of the American West's most popular rivers. Travelers can choose from trips like Farm To River, a tour that pairs mouth-watering, sumptuous organic meals from Tuolumne County farms with delicious wines and the backdrop of California's spectacular Tuolumne canyon, or the Tuolumne River Bluegrass Trip which features thrilling rapids by day and magical bluegrass melodies by Grammy-award winning singer Laurie Lewis by night. Other choices include a zen-like Rendezvous On The Rogue trip which features daily yoga sessions led by nationally recognized yoga instructor Sara Ivanhoe along with breathtaking scenery along Oregon's Rogue River corridor, or Rafting With The Stars, which features real-life astronomy lessons from Cal-Poly astronomy professor, John Keller, under the spectacular Tuolumne River sky. In addition to these specialty trips, ARTA offers guided 1 to 12 day river trips on 14 different rivers throughout California, Oregon, Idaho and Utah. As a non-profit organization, ARTA has no owners, no shareholders, and no investors.All of their profits are either reinvested in the company or donated to conservation organizations such as Tuolumne River Trust, American River Conservancy,and others. Because of this, ARTA's trips are aimed at preserving some of America's most pristine wilderness areas. ARTA runs trips that are participatory in nature, promote a sense of involvement and fulfillment, foster an appreciation of the wilderness, and above all offer a sense of adventure and fun. For more information about ARTA's 50th anniversary trips in2013, visit the website at www.arta.org or contact Nancy Harrison at email@example.com ### About ARTA (American River Touring Association, Inc.)ARTA was founded in 1963 by Lou Elliott. Through his association with the Sierra Club, Lou took numerous trips down the rivers of the world and founded ARTA with the purpose of exposing travelers to the values of the wild rivers and pristine canyons and the Great American West. ARTA's non-profit status was formed with the belief that the nations' wilderness areas belong to everyone and that no individual should profit from their use. ARTA was the first outfitter to offer river trips throughout the West and conducts trips in California, (the Middle and South Forks of the American, the Tuolumne and the Merced); in Oregon, (the Rogue, Illinois and Klamath); in Idaho, (the Main Salmon, Middle Fork Salmon and Selway), and in Utah, (the Green through Lodore Canyon, the Green through Desolation Canyon and the Yampa).