in the UK Parliament, the House of Commons, and included guests of honour Dr Rifai; Mr David Scowsill, CEO, World Travel and Tourism Council (WTTC); and senior representatives from members of the Global Travel Association Coalition (GTAC) including the International Air Transport Association (IATA), Airports Council International (ACI), the World Economic Forum (WEF) and several tourism ministers.
The aligned advocacy dinner series continued in November 2013, with double the participants and the location moved to Portland Place, alongside BBC Television's new headquarters. The head of the US Travel Association (USTA), Mr Roger Dow, delivered a speech on how to use aligned advocacy effectively.
In 2014, PATA held the Third Aligned Advocacy dinner in a larger venue, Clothworkers' Hall, with an attendance of over 150 guests and, once again welcomed Dr Rifai as its guest speaker. It was a unique chance to showcase ASEAN's fabric and models from Tourism Malaysia, under the theme âASEAN feel the warmth, strengthen the fabricâ.
The fourth PATA Aligned Advocacy Dinner is being generously sponsored by Chic Outlet Shopping, Illusions Online, Travel Weekly Group UK, and TripAdvisor.