(eTN) - The world's annual only double-bill event - the 20th IT&CMA and 15th CTW - was a big success.
Being one of the most anticipated events for buyers, corporate travel managers, and conference delegates, the pre-event registration for 2012 reached a new high with a total of 2,579 delegates from 57 countries and territories.
The figure of delegates attending the 3-day event was comprised of:
- 850 exhibitors hailing from 325 exhibiting companies & organizations across 36 international and local Thai MICE destinations occupying a gross exhibition of 5,000 sqm.
- 497 buyers and corporate travel managers from 52 countries and territories.
- 159 conference delegates attending CTW Asia Pacific from 18 countries and territories.
- 132 international and local Thai media, attending from 32 countries.
- Over 900 trade visitors, VIPs, and guests.
The key highlights this year included benefits on business, learning, and networking. The number of new Asia-Pacific MICE suppliers increases every year. This year's exhibition holds new participating companies, forming close to 50% of total exhibitors. A new prime exhibitor was Destination Dubai with a 24 sqm booth followed by 90 other corporates from Asia and Southeast Asia. The event had a 95% return of NTOs who had exhibited last year indicating that these destinations value the event as an effective business and publicity platform. The percentage of new MICE buyers is at an all time high of 63%, with new Corporate Travel Manager participants at 40% ensuring that exhibitors are constantly selling their work each year. New buying faces this year include Austria, Mexico, and Peru.
The learning experience this year has set a standard for all delegates with 24 speakers and facilitators from across the world who will deliver a total of 12 education sessions. The learning sessions are supported by Global Business Travel Association (GBTA) Asia making it a comprehensive and relevant program that is driven by best practices and backed by research data analyzed and tailored to the Asia-Pacific context. A few GBTA-led educational sessions included Fundamentals of Business Travel Management, The Global Travel Management Exchange Forum for Travel Managers, Outlook & Economic Forecast for Business Travel in Asia and Around the World.
With the choc-a-bloc appointment schedule sheets, delegates were happy with the quantity and quality of their appointments.
Buyers at the event were pleased with companies exhibiting this year. Said buyer Ms. Hema Chabria, Proprietor of In-Time Travel, India, said, âWe are getting into the MICE space, handling small groups of high-end clients and offering customized service solutions to meet their needs. IT&CMA and CTW Asia-Pacific offers us a great platform to source for destinations and services that fit the bill.â
Mr. Ben Gosman, President of Free Style Incentives, Netherlands, said: âThis is my fifth time at the event. This is a good show for me and a great platform to meet up with industry friends and suppliers. The show is always well organized.â
IT&CMA SEMINARS AND CTW ASIA-PACIFIC CONFERENCE
These sessions were scheduled in a way that allows delegates to attend them without it interfering with their business appointments.
Seminar Session 1, âThe Relevance of Associations for the Meetings Industry,â kicked off the IT&CMA learning sessions. With the strengthening role of associations in Asia-Pacific, this well-timed seminar covered the importance of standardization in the association industry across the world.
The CTW Asia-Pacific conference also began with the simultaneously held sessions, âWhere the Airline Challenges and Opportunities Areâ and âStrategic Meetings Management Program (SMPP): A Global Case Study on Cisco Systems.â The day also featured two sessions covering Travel Management Companies (TMCs) and hotels respectively, titled, âSound TMC Solutions for MNCs in Chinaâ and âCan Your Hotel Program Be in Better Shape.â
CTW Asia-Pacific this year had a revised format, with focus on creating value and providing more comprehensive content.
IT&CMA and CTW Asia-Pacific is The World's Only Double bill Event in MICE and Corporate Travel. Since 2012, the event has incorporated Luxury Travel in its ambit. Established in 1993, IT&CMA is the leading international MICE show centered in Asia, offering the largest collection of Asia-Pacific MICE suppliers. IT&CMA brings together MICE suppliers as well as regional and international buyers in a 3-day exhibition showcase coupled with intensive business appointments. Exhibition features include destinations, products, services, and solutions relating to meetings, incentives, conventions, and events. Launched in 1998, CTW Asia-Pacific is a conference and exhibition on Travel & Entertainment (T&E) management for the Asia-Pacific region. Influencers, planners, and decision-makers of Corporate Travel functions in their organization attend the annual conference to keep themselves abreast of the latest trends and knowledge that enable them to get the most out of their T&E decisions. Both events have been co-locating since 2004, offering its delegates a valuable platform to do business, learn, and network.
IT&CMA and CTW Asia-Pacific is organized by TTG Events, a business group of TTG Asia Media.
Event URL: www.itcma.com